About Us

Our Philosophy and Vision

Bonafide is an asset manager that focuses exclusively on companies in the fish & seafood sector and their value chain. Bonafide has set itself the goal of promoting the growth of sustainable food production and therefore brings companies in the industry together with investors who have recognised the enormous potential of the Blue Revolution.

What we stand for

At Bonafide we are guided by a culture and set of principles that ensure that we never forget what our mission to be a driver of the Blue Revolution. We see our role as a global leader for sustainable investments along the entire fish & seafood value chain.

Image Ocean

Our story

«I believe the most important factor for the success of Bonafide was the conviction of all partners to pass on the success story of the growing seafood industry to the investors. With the motto: "We are in the same boat", we care about regular exchanges with investors. We are convinced that with the blue revolution, this sector will receive even more attention in the coming years.»

Christoph Baldegger, Founder

Our Values

Our values help us to stay focused and ensure everyone is pulling in the same direction.

Graphic Values at Bonafide
Image Christoph Baldegger Creek

2009

Bonafide founded by Christoph Baldegger. An idea becomes a company. Started with his own money and a few people who saw value in what others saw as a crazy idea.

Image Sun and the Ocean

2012

Launch of sustainability-focused funds investing in the fish & seafood sector, including the value chain.

Picture of Bonafide Team Members

2018

Add personnel in the area of research and portfolio management. Start cooperation with ISS ESG, one of the world's leading sustainability rating agencies.

2024

Marco F. (left), with experience in Global Key Account Mgmt, joined Bonafide as CEO. Furthermore Jean-Dominique “JD” B. (right) specialist on global fixed income and currently working on Blue Bonds project, assumed the position as the Chairman of the Board.

«Never invest in a business you cannot understand.»

Warren Buffett

Our visionaries/founders

Martin Janser

Martin Janser

Professional experience:
Martin Janser serves as the President of the Board of Directors of Janser Holding AG, a family-owned company. Previously, he worked for several major banks in asset management and investment consulting and was responsible for research and portfolio management of the Bonafide funds for many years. Martin Janser holds a degree in business administration and an MAS in real estate management.

Key competencies & experience:
Extensive experience in portfolio and risk management. Development and administration of a portfolio consisting of real estate properties, construction sites, and the creation of new real estate projects for the Janser Group. He oversees the financial investments of the entire Janser Group and monitors the investment processes and associated risks.

Christoph Baldegger

Christoph Baldegger

Professional experience:
Christoph Baldegger is a founding member and a member of the Board of Directors at Bonafide. From 2004 to 2008, he was a member of the executive team of a private equity firm, jointly responsible for developing tangible asset investments in sectors such as fish farming, farmland, and timber. From 1998 to 2004, he lent his expertise in research, corporate development, consulting, and as a fund manager at various Swiss private banks. From 1990 to 1998, he worked as an investment banker in Switzerland and London. Subsequently, he took the leap into self-employment and founded Bonafide. For many years, he worked in sales and was also a part of the Investment Committee. Christoph Baldegger is a Certified European Financial Analyst (CEFA).

Key competencies & experience:
Experience in aquaculture and fisheries; participated in the FBA Aquaculture Course for fish farming; holds his own fishing license; international industry experience; development of aquaculture in South America; leadership and marketing skills; development of Bonafide and launch of the Bonafide Global Fish Fund.

Gilbert Vergères

Gilbert Vergères

Professional experience:
Gilbert Vergères is a member of the Strategic Investment Committee. In 1998, he became self-employed and served as CEO and board member of an asset management company until 2013. His primary responsibilities included client services, managing the company's proprietary investment fund, and research. He has worked for various Swiss private banks in equity trading, arbitrage trading, and fund trading. Additionally, he was responsible for client services in the areas of securities, Eurex trading, and structured products. At Bonafide, he spent many years working in portfolio management and sales.

Key competencies & experience:
Extensive experience in private equity and portfolio management, along with a vast expertise in structuring and managing fund structures.

Our Team

Jean-Dominique “JD” Bütikofer

Chairman of the Board

Jean-Dominique “JD” Bütikofer

Chairman of the Board

jdb@bonafide-ltd.com +423 388 00 30

Professional experience:
J.-D. Bütikofer, CFA, is a seasoned Non-Executive Board Member and investment advisor with a robust career spanning over three decades in the financial industry. He currently holds a mandate with Bonafide Wealth Management AG and serves on the Board of Atlantic Forfaiting Company Ltd, a Swiss asset management firm specializing in Emerging Markets private debt investments. His extensive experience includes senior roles at regulated asset managers and banks across Switzerland, the EU, and the USA. From 2014 to 2022, he was the Head of Emerging Markets Fixed Income at Voya Investment Management in Atlanta, USA. He joined Atlantic Forfaiting in Fall 2022 and Bonafide in Spring 2024. Additionally, he advises mid-sized financial firms, SMEs, investment funds, and multi-family offices on investment strategies and capital raising solutions.

Key competencies & experience:
Jean-Dominique Bütikofer holds a Master's degree in Economics from the University of Neuchâtel, Switzerland, and is a CFA Charterholder. He is fluent in English, French, German, and Spanish, which complements his ability to navigate international financial markets. His expertise lies in emerging markets, global fixed income, currencies, and public and private credit debt markets, with a proven track record in investment management and advisory roles. His strategic insights and advisory capabilities have benefited numerous financial institutions, enabling them to achieve their investment goals and optimize capital-raising efforts.

Christoph Baldegger

Member of the Board of Directors

Christoph Baldegger

Member of the Board of Directors

cb@bonafide-ltd.com +423 388 00 31

Professional experience:
Christoph Baldegger is a founding member and a member of the Board of Directors at Bonafide. From 2004 to 2008, he was a member of the executive team of a private equity firm, jointly responsible for developing tangible asset investments in sectors such as fish farming, farmland, and timber. From 1998 to 2004, he lent his expertise in research, corporate development, consulting, and as a fund manager at various Swiss private banks. From 1990 to 1998, he worked as an investment banker in Switzerland and London. Subsequently, he took the leap into self-employment and founded Bonafide. For many years, he worked in sales and was also a part of the Investment Committee. Christoph Baldegger is a Certified European Financial Analyst (CEFA).

Key competencies & experience:
Experience in aquaculture and fisheries; participated in the FBA Aquaculture Course for fish farming; holds his own fishing license; international industry experience; development of aquaculture in South America; leadership and marketing skills; development of Bonafide and launch of the Bonafide Global Fish Fund.

Marco Fiorini

Chief Executive Officer (CEO)

Marco Fiorini

Chief Executive Officer (CEO)

mf@bonafide-ltd.com +423 388 01 81

Professional experience:
With over 20 years of experience in the Swiss finance and asset management industry, Marco Fiorini has built an impressive track record in sales, business development, and management roles. His expertise in negotiations, international and jurisdictional know-how, and the development of long-term business partnerships has enabled him to establish a robust network of clients in Switzerland, including family offices, distribution platforms, banks, and asset managers.

Key competencies & experience:
Marco Fiorini is an experienced Global Key Account Manager in the financial industry. His skills span sales and business development, where he has successfully managed complex relationships with various stakeholders, particularly major Swiss banks and international platforms. He consistently takes into account the individual needs of his clients and achieves their objectives. Additionally, Marco possesses extensive expertise in investment strategies, including long-term equity and bond strategies, Absolute Return strategies, and alternative investments. This enables him to adapt flexibly to the requirements of different clients and fulfill their financial goals. Through his results-driven approach and teamwork, Marco has built strong and enduring relationships with clients. His ongoing interest in financial markets and asset management drives him to continually seek new opportunities to foster growth and cultivate long-lasting client relationships.

Marco Berweger

Chief Operating Officer (COO) / Sales Manager

Marco Berweger

Chief Operating Officer (COO) / Sales Manager

mb@bonafide-ltd.com +423 388 00 34

Professional experience:
Marco Berweger serves as the Chief Operating Officer (COO) at Bonafide Wealth Management AG, where he leads the Marketing and Sales team. Following his commercial training at a Swiss regional bank, he gained extensive experience from 2014 to 2020 in client advisory, investment consulting, marketing, compliance, executive assistance, and talent development. Marco holds a Master's degree in Banking & Finance with a focus on Capital Markets and Data Science from the ZHAW School of Management and Law. Prior to that, he earned a degree in Business Administration from a university of applied sciences.

Key competencies & experience:
Marco is a seasoned and proficient finance expert with strong communication and leadership skills. He excels in developing innovative marketing strategies and executing successful growth projects. His entrepreneurial mindset and ability to lead and develop teams make him a valuable executive.

Philipp Hämmerli

Chief Investment Officer (CIO)

Philipp Hämmerli

Chief Investment Officer (CIO)

ph@bonafide-ltd.com +423 388 00 35

Professional experience:
Philipp Hämmerli is the managing director responsible for the portfolio management and research team. Before joining Bonafide in spring 2018, he worked for Liechtensteinische Landesbank (LLB) in the institutional clients business for five years. His main activities included advising fund clients on banking, stock market and fund-related topics. His entry into finance began in 2007 with a classical banking apprenticeship. His affinity for the world markets intensified as a junior trader for a Swiss regional bank, where he dedicated himself to the execution of stock exchange and foreign exchange transactions, refinancing and liquidity management, among other things. He holds a bachelor's degree in banking & finance from the Zurich University of Applied Sciences.

Key competencies & experience:
Expert in financial analysis of companies, especially in the fish & seafood universe. Several years of experience with fund structures, especially the versatile duties of fund custodianship. Broad specialist knowledge in trading in securities, foreign exchange and money market transactions.

Emil Fiskå

Equity Analyst

Emil Fiskå

Equity Analyst

ef@bonafide-ltd.com +423 388 01 80

Professional experience:
Emil Fiskå is an equity analyst on our research team, offering deep expertise from both the analytical and operational aspects of the aquaculture industry. He joined Bonafide in August 2024 after working as a junior analyst at Kontali while completing his master’s degree in Tromsø. Prior to his analytical role, Emil gained hands-on experience in Atlantic salmon production as a farm technician with Nova Sea, Grieg Seafood, and Skretting AI. He holds a bachelor’s degree in Aquaculture Management from Nord University and a master’s degree in Fisheries and Aquaculture Science from the University of Tromsø.

Key Competences/Experience:
Being the Norwegian on the team, Emil offers in-depth knowledge of the aquaculture sector, having firsthand experience in salmon farming from an early age. His deep curiosity about global food systems and investment strategies complements his practical understanding of the industry, making him a key asset to the team.

Abril Villamizar

Executive Assistant / Marketing

Abril Villamizar

Executive Assistant / Marketing

av@bonafide-ltd.com +423 388 00 39

Professional experience:
Abril Villamizar is currently working as an assistant with a focus on marketing and sales. She began her professional career at an internationally active company in the industrial sector, where she completed comprehensive training. During this time, she developed both professionally and personally, gaining valuable experience in an international environment.

Key Competences/Experience:
Abril is fluent in German, English, Spanish, and Italian, and has business proficieny in French. She is a creative and communicative individual who excels at taking on new challenges. Her inner drive and passion for projects motivate her to always give her best. These qualities, combined with her international experience, make her an important member of the team. Abril looks forward to growing further in her current role and contributing to the success of the company.

Christoph Beierl

Sustainability Specialist

Christoph Beierl

Sustainability Specialist

cbe@bonafide-ltd.com +423 388 00 36

Professional experience:
Christoph Beierl is part of the research department at Bonafide. He holds a master's degree in banking & finance from the University of St. Gallen and is currently seeking CFA (Chartered Financial Analyst) certification. After initial experience in sell-side research, he is now responsible for sustainability research at Bonafide.

Key competencies & experience:
In-depth knowledge of financial modelling and financial analysis. Increasing experience in the field of sustainability analysis.

Erhard Christelbauer

Legal & Compliance Officer

Erhard Christelbauer

Legal & Compliance Officer

ec@bonafide-ltd.com +423 388 00 38

Professional experience:
Erhard Christelbauer is in charge of the areas of legal, risk management and compliance. Specialised in regulatory compliance he focuses on the sustainable development of the corporation. In his long professional engagement in the financial industry, he took up diverse functions in the fields of legal, compliance and risk management, controlling and accounting, and process and project management. Erhard holds master’s degrees in Law and Business Administration.

Key competencies & experience:
Compliance as a matter of sustainability

Investing

Read exciting facts about the fish & seafood sector and find out how we make our investment decisions.

Awards

We are pleased that we have already received several awards for our Bonafide Global Fish Fund. We strive to achieve the best possible return for our investors, both currently and also in the future.

Partnerships

The oceans need protection. We're not the only ones who see it this way. That's why we take part in a number of different initiatives to multiply our impact by working together. We have been honoured for our commitment to sustainability.

Contact

Bonafide Wealth
Management AG

Höfle 30
9496 Balzers
Liechtenstein

+423 388 00 30
info@bonafide-ltd.com